Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who assists companies strengthen their online presence, achieve top search visibility, and land placements across over 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. Holding degrees from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, leading multiple store locations, and eventually overseeing operations at two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that business as well. It was during this time that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Today, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to drive real results for businesses.
At the heart of his business is press release distribution, publishing content across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides expert guest posts on prestigious platforms, SEO and local SEO strategies, authority-boosting backlink services, and PPC advertising.
A Forward-Thinking read more Approach to AI and PR
What truly sets Rohde apart is his expertise in AI search visibility. He views press releases as a form of influence over AI systems — enabling businesses to influence what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This innovative strategy positions his clients a distinct advantage in an increasingly AI-driven digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes much further than just his marketing services. He hosts a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
On the speaking circuit, Rohde has taken the stage at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.